If you are a creative Kenyan on either Facebook or Instagram, it’s an exciting time to celebrate. Kenyan content creators will start making money from their Facebook and Instagram content starting June 2024. Following President Ruto’s recent announcement, everyone across the country will have limitless possibilities to produce original and engaging content.
So, what is in for you?
How Can You Be Eligible for Monetization in Kenya?
Earning on Facebook will be great for every content creator. However, that won’t be possible if you don’t meet the requirements. So, here are the key aspects to start earning from June.
- Age: You must have attained the Kenyan legal age[18 years and above]
- Followers: Have a follower count of 5000 plus excluding friends
- Video Views: You must accumulate a minimum of 60,000 video views within the last three months.
- Copyright: There should be the absence of copyright strikes and adhere to Facebook community standards.
- Activeness: You should maintain a presence of at least five active videos on your page.
- Standards Review: You must successfully pass Facebook monetization and community standards review.
- Every content creator must fulfill these requirements to start earning.
What Does Facebook Pay Currently?
According to industry insiders, Facebook pays content creators between $8[Sh 1,072] and $20 [sh 2,681] per 1000 views. The average CPM (cost per mile) in most African countries is $10[sh 1,340], considering that the African Market is underdeveloped, unlike other countries like the USA, the UK, Australia, and Canada.
A user logged in on Facebook
The announcement regarding monetization came as data showed Facebook is ahead of the instant messaging platform WhatsApp. That indicates a huge earning potential for creators in the country once the monetization feature goes live.
Where Was the Announcement Made?
President Wiliam Ruto met Facebook’s global affairs president, Nick Clegg, at the Statehouse, where they made a deal to let content creators earn from Meta.
“Kenyan content creators who meet the eligible requirements will now earn from their Facebook profiles immediately after we start monetization in June 2024,” said Mr. Clegg.
On the other hand, President Ruto supported the move, asserting that it would enable Kenyan youths to earn an income.
He said, “Content creators can start earning from their creativity and imagination. We believe the digital space will help create more jobs for the millions of youths in Kenya.”
