Uasin Gishu is fondly nicknamed ‘City of Champions.’ Even as world champions continue to rise from the county, retired athletes have been leading activities and measures to preserve the good name born out of athletics. The county eagerly awaits the presidential admission and chartering of its county headquarters, Eldoret town, into a city. The town is undoubtedly the maker of world champions. Along with the neighbouring Transnzoia counties, the county excels in farming. Eldoret is getting ready for City status and continues to host international sporting championships. Some key games include the Eldoret Marathon, a leading nurturing ground for upcoming talents. Prize money earned from different world events has shaped the town’s skyline. Three-time world 3000 meters steeplechase star Moses Kiptanui is one of the thriving entrepreneurs in Eldoret. Sports management should offer holistic support to the athletes to continue churning out athletic talent. Lack of discipline and mentorship has made the athletes susceptible to frequent anti-doping tests. We lack mentorship, which has contributed to the athletes from the events within a short time. As much as I am coaching my athletes, I have to coach them even outside this running career. I am not only coaching one to run but also coaching them to have a better life tomorrow, said Kiptanui. Former 800-meter Common Wealth Champion Japheth Kimtai is giving back to society by nurturing young people interested in the game. He has established a complete sports athletics training Centre in Kaptagat. Ariel view of Eldoret town Besides training, the Centre has helped some trainers get USA scholarships and is dedicated to holistic mentorship and coaching. “Every day at 5 o’clock, they have to go for devotion… You will see them teaching other athletes even what to do on their own,” Japheth shared. The entrepreneurship and coaching efforts these athletes offer continue to propel the beauty of the town. The president is expected to confer the charter in August this year. In mid-September 2023, the Senate Committee on Devolution and Intergovernmental Relations recommended that Eldoret municipality be given city status. The committee purported that the city had complied with the Urban Areas and Cities Act of 2011. When declared a city, Eldoret will be the fifth after Nairobi, Kisumu, Mombasa, and Nakuru. The town meets the population threshold of 250,000 residents and has an Integrated Urban Area Development Plan. Its thriving businesses have also demonstrated its ability to generate sustainable income.